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MEET OUR SPEAKERS
Dr. Marcus Meyer
CEO Central & Northern Europe
Session Title:
BIG BANG! Lacoste x Zalando as a digital marketing best practice
Session Synopsis:
Lacoste and Zalando teamed up in order to create a BIG BANG Effect. Within this digital Marketing best practice sharing you will learn about the planning, execution and results of a brand campaign of a different kind. The partnership with Zalando had the objectives to drive brand awareness and engagement around Lacoste BigBang collection and its fashion-sport vision. As well as attract and engage Gen Z consumers while leveraging a halo effect on millennials. The session will point out highlights, results and recommendations such as actions to take for similar projects.
About Marcus
Since 2019 Dr. Marcus Meyer holds the position as the CEO of DACH and Scandinavia of Lacoste. Before he joined the French sports-fashion brand he gained deep fashion management expertise at his previous positions at Benetton as the former CEO just like at BOSS as a managing director.
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Rahul Titus
Global Head of Influence
Session Title:
Keep It Real
Session Synopsis:
The impact of social media on mental health especially body image and self-esteem is only now starting to be better understood. Hear from Rahul Titus, the Global Head of Influence for Ogilvy on how filters and distortion that is prevalent across social media is impacting our mental health and what policy makers around world are doing to fight this.
About Rahul
Rahul Titus has been a prominent player within influencer marketing right from its’ infancy. As the global head of influence, he is in charge of setting the strategic direction of the Ogilvy influence proposition that covers the full spectrum of influencer work, from celebrities all the way to micro-influencers. Under his direction, Ogilvy has been the most awarded influencer marketing agency four years in a row. He has also been named one of the Top 50 global players in Influencer Marketing for the last three years running.
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Pam Didner
Vice President of Marketing
Session Title:
AI: Technology's invisible hand
Session Synopsis:
Today, artificial intelligence (AI) affects our daily routine – and we don’t even think twice! From Google Search anticipating your next move to your dependence on GPS, AI is here to stay and it has only begun to transform the sales and marketing professions. After this keynote, you’ll:
-Better understand how AI impacts the sales and marketing landscape
-Connect the dots between the AI and your job
-Identify key actions and ideas to kick off initiatives with your teams
About Pam
Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions.
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Bastian Grimm
Chief Executive Officer
Session Title:
Back to the future: Putting people first in the world of search
Session Synopsis:
Experience, authoritativeness, trustworthiness: Three things that are key to SEO – and more importantly, key to life. When ranking sites, Google doesn’t want to rank and reward those doing “the best SEO”, but rather aims to give you the best results, based on context, location, and many other variables – just like in the real world, you won't always find what you’re looking for without a little help. Over the past months, we have seen this in action with E-A-T, but also with Google putting more emphasis on continued algorithm improvements powered by machine learning/AI (most recently with Google’s “Helpful Content” update) and more.
About Bastian
Bastian Grimm is the CEO & Co-founder of Peak Ace and a renowned expert in large-scale, international SEO, managing sites of almost any size and in highly competitive industries. With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry.
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Diana Baicu
Co-founder
Session Title:
Opening speech Digital Marketing Stage
About Diana
Diana is not only one of the co-founders of Adapta Robotics, but also the lead robotics engineer and one of the minds behind MATT and ERIS. She is putting her skills to developing and building robotic products that help towards technological advances. Even more so, Diana’s using her years of experience in robotics not only to create meaningful products, but also to spread Adapta’s values across more industries and to grow a resourceful and enthusiastic team.
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Marcello Bellei
Sales Director
Session Title:
Waze Ads in Romania
Session Title:
The Car as a New Media and its role in the purchase journey of the retail consumer
About Marcello
Marcello Bellei joined Waze in spring 2020. With 8 years of experience in the field of Digital Marketing and Ecommerce, Marcello joined the Google European headquarters supporting the most important customers in the Fashion and Retail industry.
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Paul Smarandache
Partner
Session Title:
Prepare your online store for Black Friday
Session Synopsis:
We are in the best quarter of the year for online stores. Black Friday is just around the corner and shortly after will came the winter sales season. After this session you will find out the best practices in terms of PPC campaigns for this period. I will show you how to set-up Google Analytics 4 and what types of campaigns you should run in order to benefit the most in this season.
About Paul
Online marketing expert since 2010
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Iuliana Floricică
CEO & Cofondator
Session Title:
Trouble seducing your stakeholders? Try the sweet taste of clear communication
Session Synopsis:
Technology and public relations may not seem like an obvious pairing. Still, a new type of enterprise tech PR is arising. Whether we talk about attracting the best talents, growing the customers and user base, raising funding, and scaling up, or, on the other hand, the increasing involvement of technology in our private and professional lives, the PR strategy has proven benefits in growing a business. As such, brands must differentiate themselves via effective communication in the current dynamic context and highly competitive industries.
About Iuliana
As a Marketing and Communications professional and entrepreneur with international experience in corporates and tech startups in several industries, Iuliana has a proven track record in brand building and demand generation. With expertise in leadership development and new teams building, she specializes in multiple areas in the MarCom field, such as PR, corporate communication, and digital marketing, as well as qualitative and quantitative marketing research, having a local and international approach to support delivering the business plan and driving new business. Meet her at GoTechWorld to learn more about how to communicate effectively to reach your business goals in the tech world.
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Andrei Dragus
Managing Partner
Session Title:
The Client – Victim or Ally
Session Synopsis:
Why do customers leave a company? Customers believe you that don't care about them. And they are probably right. The board members and Managers focus so much on numbers that they forget about their clients, without considering how much they are losing.
About Andrei
Success & customer-oriented Entrepreneur with a solid background in Business Management, Marketing Strategy, operational planning and revenue generation. A hardworking, dedicated and resourceful human with 14+ years of experience in Automotive (BMW Group) and Marketing Industry (Remote Marketing Company). Always grateful for the client's trust.
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Zenovia Grama
Growth Marketer
Session Title:
The Growth Framework
Session Synopsis:
Growth framework that can be adapted by marketers to their local context and how data analysis is a must for a better understanding of CLTV. Within the session you will find out more about creating funnels and how talking more about retention rates is essential, on top of customer acquisition rates
About Zenovia
Growth Marketing Advisor to tech and go-to-marketing international companies. With 20 years of experience within various international markets and the last 3 with emphasis on growth models for B2C, she is supporting teams to develop their growth approach (product, sales or marketing POV). Her primary mission is to facilitate growth knowledge and the impact of the growth framework, data analysis and testing on the OKRS.
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Sabin Belușică
Senior Performance Lead
Session Title:
Social Commerce in 2023 and beyond
Session Synopsis:
We'll be exploring the concept of social commerce, a key omnichannel strategy component which is a human-centric approach to online shopping.
About Sabin
Sabin has over eight years of experience in digital marketing. He is in his element, discussing the latest trends in social media marketing, and can’t wait for the next platform to make it big and spice up the digital landscape. Throughout his career, he has helped both small and big brands to find their true digital potential on various social platforms such as Meta, Twitter, TikTok, and Snapchat. Although an expert in Web2.0, he’s currently studying Web3.0, getting ready to help brands uncover their potential in the metaverse.
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Carmen Bârleanu
CX Marketing Consultant
Moderator
About Carmen
Meaningfully bridging brands and customers by building authentic relationships that the customers can enjoy seamlessly across channels – this is what Carmen believes to be critical for the long-term success of a company, and it can only be achieved by wisely using the right marketing technology to innovate and create value. With over 10 years of marketing experience in B2B and B2C markets from various industries, such as banking, energy, customer research, and private healthcare, Carmen Barleanu is passionate about customer experience and digital transformation and the foundation that can make or break them, which is the sync between the marketing and business strategies, objectives and resources.
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