Hartmut König, CTO Central Europe at Adobe, supports companies in their digital transformation and the creation of outstanding customer experiences. Since joining Adobe in 2004, he has held various leadership roles and actively contributed to Adobe’s own transformation since 2008. His vision is to harness current and future technologies to deliver inspiring, data-driven experiences—enabled by artificial intelligence and the intelligent use of large-scale data. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Beyond the AI Hype: Building the Foundations of Intelligent Business 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: AI is no longer just a tool — it’s a strategic force reshaping how organizations operate, innovate, and grow. This keynote explores the shift from individual productivity to AI-augmented processes and agentic business models. Discover how prompting replaces search, how AI agents redefine interaction, and why companies must act now to stay ahead. The future is intelligent, interactive, and autonomous — and it’s already unfolding.

Bent Dalager is Equity Partner and Head of Innovation at KPMG in Denmark. He has more than 30 years’ consulting experience across a wide range of industries and is the founder of KPMG’s NewTech service line, which specializes in advising on advanced technologies like Generative AI, Machine learning, RPA and quantum technology, delivering innovative technological solutions that span all industries. Bent is co-founder and board member of the Danish Quantum Community. Bent holds an MSc in Computer Science and AI, coupled with a bachelor's degree in mathematical economics, as well as an HD in management and further education from both Harvard and MIT. Bent is in the digital wiseperson council at the Academy of Technical Sciences (ATV) and co-founder of the professional data council. He chairs the Danish ITC Industry association’s (IT-Branchen) NewTech Policy Board (AI and Digitalisation). He is also a member of the advisory committee to the Financial Supervisory Authority (Finanstilsynet) on Fintech/AI. Bent has done AI work for companies and organisations such as Novo Nordisk, Carlsberg, Danske Bank, Nordea, PFA Pension, the Danish Business Authority, the City of Copenhagen, Nets, Lego, etc. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: The next wave: Humanoids, Brain interface, Neuromorphic computing and more 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Hear about the next wave of emerging technologies such as Humanoids, Neuromorphic computing, Physical AI, Quantum computing and Bio storage and how they will change work and society as we know it from Bent Dalager, Head of KPMG's Global Quantum hub and member of KPMG's Global expert group in Emerging Technologies.

Dwayne Britton brings 15+ years at the intersection of learning, culture and brand. He’s shaped programs at Apple, Adidas, Zalando and Lululemon, and led Global Learning & Development at On. Through his Berlin-based consultancy, DAY|WON, Dwayne provides fractional L&D leadership for startups, scale-ups and internal teams, with a focus on brand-led onboarding, culture building and collaboration. He partners with leaders to design clear, practical programs and workshops that align teams, clarify decisions and build momentum. Dwayne also serves as an L&D Strategic Advisor to Manageable, a UK startup helping managers build the confi dence and habits to lead well. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Your Culture, Amplified: Make Learning the Lever It Should Be 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: When learning works, teams don’t just know more — they work differently. Dwayne Britton makes the case for leveraging Learning and Development as a cultural amplifier and shows how a clear learning philosophy gives leaders a shared language for growth. Drawing on his experience at On — what clicked and what he learned the hard way — he shares a practical lens for bringing culture to life from head office to the frontlines. In an era of AI and self-directed learning, he argues for a clear cultural North Star to keep growth on-brand.

Florin Popa has over 20 years of experience in the telecommunications sector and is Orange Business Director at Orange Romania since 2013. Florin is a graduate of Bucharest Academy of Economic Studies where he specialized in Economics and Business Law. His career in telecommunications began in December 2001 when he joined MobilRom in Craiova. In 2004, he moved to Bucharest and held various management positions in the sales team of Orange Romania. In 2007, he was appointed Sales & Distribution Director, and since February 2013 he holds the current position. As a representative of Orange Business in the local market, Florin has extensive expertise in the area of connectivity and IT&C solutions that support companies and public authorities in their digital transformation journey. Under Florin's leadership, Orange's revenues from IT&C solutions have become a significant driver of growth. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Opening Ceremony

Helen is a partner at EY based in London, focused on digital strategy, innovation, and customer experience. She is also studying a PhD in the field of generative AI for communications design, at the Institute of Design in Chicago, following her BA and MA from Oxford University. Helen helps clients to design new business models, products, services, and communications that elevate customer/employee experience. She specialises in helping businesses transition from product-centric to service-led operations through digital innovation. Helen spent over a decade in Tokyo, supporting organisations through transformation and has won multiple awards for innovation and transformation. Helen is also the partner sponsor of EY’s neurodiversity community, helping to drive inclusive design within the organisation. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Designing for Intelligence: Reimagining Human-Centred Design in the Age of AI 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: As artificial intelligence reshapes the business landscape, the role of human-centred design is undergoing a profound transformation. Helen Bentley, Partner in Digital Strategy, Innovation & Experience Design at EY, will explore how organisations must rethink the function of design to unlock the full potential of AI-powered transformation—particularly within Marketing and Communications. Building on insights from her recent panel at the World Economic Forum Technology Retreat on AI, Creativity and Co-Creation, Helen will share her perspectives on the evolving relationship between machines and humans—between creators and audiences. She will delve into the practical applications of generative AI in revolutionising how organisations engage with customers, employees, and other businesses. Drawing from her PhD research, Helen will also examine the shifting roles and responsibilities of marketers in this new era. She will offer actionable strategies for leaders to adapt design frameworks, methodologies, and mindsets—ensuring design remains a vital driver of relevance, impact, and innovation across the enterprise.

Dr. Clas Neumann, Senior Vice President and Head of Global SAP Labs Network, overseeing SAP's R&D labs across 20 countries. With over 30 years at SAP, he has held various senior executive roles and has lived in Asia for more than 25 years. Recognized for his business achievements in Asia, he is active in high-level business circles and frequently speaks at major conferences such as the World Economic Forum, World AI Conference, and ALL IN etc. Neumann holds a doctorate from École des Ponts ParisTech and an MBA from INSEAD. He also works as adjunct professor at prestigious universities in China. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: The AI Playbook: Decoding China’s Formidable Rise and CEE’s Strategic Opportunity 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: China's AI leadership isn't an accident; it's the result of a strategically executed blueprint combining long-term policy, world class IT and mobile infrastructure, and a hyper-dynamic innovation engine. Dr. Neumann will decode the critical drivers—from the visionary 2017 national plan to the world's largest 5G network—and analyze the current growth challenges stemming from of chip production, talent availability, and data harmonization. He will also focus on Central & Eastern Europe, uncovering a potential roadmap for the region to leverage China's application-driven pragmatism, by adapting it to forge its own competitive and values-aligned AI future. This is not just contrasting two different approaches to AI; it's a strategic guide for navigating the next wave of global and regional AI transformation.

Erdem İnan is the CEO of Trendyol Group, a position he has held since August 2023. He previously oversaw the company’s Growth activities, including Marketplace, Customer Experience, CRM & Digital Engagement, Data Science, Digital Marketing, and Marketing Communications. Prior to joining Trendyol Group in 2017, Erdem held leadership positions in tech companies in Türkiye and in the Middle East, Peak Games and Rocket Internet. Erdem holds a bachelor’s degree in Electrical and Electronics Engineering from Bilkent University and a master’s degree in Economics and Management of Innovation and Technology from Bocconi University. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Building a Leading Marketplace Through Technology and Innovation 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: How Trendyol leverages its tech DNA and innovation capabilities to create seamless, localized experiences for customers and sellers across regions.

𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗼𝗿: Octavian Palade is the Cofounder of aimup.agency, an AI-first SEO content marketing agency helping companies scale faster with smarter & more affordable visibility strategies. A former journalist with 14 years covering innovation, business, and startups, he now blends storytelling, digital marketing, and large language models to drive organic growth online. With a background spanning video production, content strategy, and AI applications in marketing, Octavian focuses on how technology is reshaping business growth.