

MEET THE SPEAKERS
BUSINESS TRANSFORMATION
STAGE
On the Business Transformation Stage, local business leaders and professionals share real-world insights on adapting to change. Their presentations showcase how digital transformation and emerging technologies are rewriting the rules of business and unlocking new growth opportunities. By bringing authentic local perspectives with global relevance, attendees will be inspired to embrace transformation and innovation in their own organizations.


BOGDAN RUS
General Manager
Bogdan believes technology should feel natural, almost invisible while helping people do their best work. As founder and CEO of Cicada Technologies, he turns that belief into reality by helping organisations replace manual routines with digital systems that simply flow. His company partners with industry names like Teraplast and Aptiv, creating custom software that makes daily operations smoother and teams more effective. With over ten years of experience leading development teams, Bogdan blends strategic insight with hands-on know-how, ensuring that innovation always serves real business needs. Beyond Cicada Technologies, he also lectures at the Technical University of Cluj-Napoca, sharing his passion for building technology that empowers, not overwhelms. His mission is clear: to design digital experiences that make work effortless, meaningful, and human again. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: The Journey of a Box: How Small Signals Create Big Impact 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Every product has a story, from the factory floor to its final destination. Yet much of what happens in between remains invisible. In this session, Bogdan Rus explores how small, unseen signals can spark major change in manufacturing and logistics, transforming routine operations into insight, precision, and flow. Discover how visibility drives smarter decisions, and how the smallest signals can create the biggest impact.


CRISTIAN TURCIN
Lead Product
Cristian Turcin is Lead Product at Orange Business, shaping and launching products that drive growth and digital transformation. With 20+ years in product management across telecom and banking, he builds impactful solutions connecting tech, business, and innovation. As a startup mentor in Orange Fab, he guides founders on value proposition, pricing, and scaling. He’s also an active speaker and panelist, sharing insights on product leadership and strategy. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: How to Turn Everyday Tech into Business Gains 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: This session shows how any company can make technology stick and deliver results. Learn how to equip teams through training and involvement, tap expert consultancy and hands-on support, and focus on four essentials: collaborate in the cloud, strengthen security end to end, pilot fresh startup solutions, and tune your infrastructure for cost and performance. Walk away with practical steps you can roll out now for a leaner, safer, more resilient business.


ANDREI NEGULESCU
Strategic Digitalisation Officer
After completing his studies in Management, Behavioral Science & Philosophy in Rotterdam, Andrei came back to Romania to help companies distill their Business to their essence, so they can digitalize the right processes and grow strategically, on solid ground. He’s into technology that is so good you don’t even notice it. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Why AI doesn’t work in your company – for now 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: This year we’ve witnessed an insane drive for AI implementation across companies. And yet, Managers find themselves disheartened when realizing that their AI projects fail to gather the amplitude they expect, remaining clustered, isolated, and making little difference in day-to-day operations. That’s because there are prerequisites to AI. And we’re here to explain them in the simplest terms.


GABRIEL ANUȚĂ
Founder & CEO
Founder and CEO of Baboon Software, a 360° digital agency specializing in web development, SEO, paid marketing, and AI-powered integrations. With over a decade of experience in business digitalization, he helps companies build smart, scalable systems that connect marketing, automation, and data. His mission is to make innovation accessible - transforming technology into real business results. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Business Transformation in Real Time: How AI Builds a Sales App in Minutes 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: In this live session, Gabriel demonstrates how AI and no-code tools can instantly transform business workflows into functional digital systems. Using a real sales process as an example, he will show - live - how AI interprets, structures, and builds a complete sales management app in just a few minutes. A practical look at what real business transformation means when AI becomes the builder.


OCTAVIAN ICHIM
CEO
Octavian Ichim, EMBA, is CEO of Schwarz IT Romania, leading the Bucharest organization of Schwarz IT, part of Schwarz Digits, the IT and digital division of Schwarz Group. Schwarz IT delivers Sovereign Cloud (STACKIT), Cyber Security (XM Cyber, embedded on STACKIT, also via ISV marketplace), and AI/Data solutions, partnering with ISVs such as Google, SAP, ServiceNow, MicroStrategy, Aleph Alpha, WIRE, and d.velop. A Computer Science graduate of Bucharest University, Octavian brings 29 years of IT experience driving transformation and strategic innovation. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: From Dependency to Discovery: Europe’s Journey to Digital Sovereignty 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: In an era defined by AI, Cloud, and Data, Europe faces a crucial question: can we own our digital destiny? This session explores how one organization’s transformation from internal IT to a driver of digital sovereignty reflects a broader European awakening, where innovation meets integrity, and technology becomes an act of confidence, not dependence.


CRISTIAN CITU
CEO & Co-Founder
𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗼𝗿: Cristian Citu is the CEO & Co-Founder of Qurator.com – a B2B sustainability tech scouting platform. Previously he worked for World Economic Forum, focusing on the impact of digital technologies on business and wider society, while managing dedicated deep-dives on new business models or exploring the implications of exponential technologies. Cristian is immersed in Scandinavia’s impact innovation ecosystem, looking for opportunities to accelerate the world’s shift to desirable futures.








