Partners
Partners
AI IN MARKETING & E-COMMERCE
STAGE AGENDA
Welcome to the stage where AI and marketing play tag with your KPIs! [11 November] Sessions explore next-generation personalization strategies, campaign redesign, how AI changed the e-commerce, and the integration of AI-powered storytelling into brand communication. The agenda also highlights visual search as the new keyword, alongside the growing impact of video marketing and influencer strategies on conversions.
09:00 - 10:30
VISITORS CHECK-IN
10:30 - 11:00
| CONNECTING PEOPLE, PLATFORMS, AND PURPOSE: SMARTER MARKETING PROCUREMENT WITH AI
NINA CHANDE
Founder
11:00 - 11:15
| POWER TALK POWERED BY TRENDYOL
AKASYA AKYÜZ
Head of Data Science
11:15 - 11:45
| AI AND DATA VISION IN SCALED E-COMMERCE: IMPROVING SELLER AND USER EXPERIENCE
AKASYA AKYÜZ
Head of Data Science
11:45 - 12:00
| NETWORKING BREAK
12:00 - 12:30
| DATA. EMAIL. LOYALTY.
ANDREI GEORGESCU
Co-Founder
12:30 - 13:00
| THINK GLOBAL, SPEAK LOCAL: ELEVATING DIGITAL MARKETING ACROSS BORDERS
ROXANA STRATINA
Program Manager
13:00 - 13:30
| ETHICAL AI IN MARKETING: COMPETING WITH PURPOSE AND LEADING WITH TRUST
NICOLE ALEXANDER
Professor of Marketing and Technology at NYU | Author of Ethical AI in Marketing
13:30 - 14:00
| LUNCH BREAK
14:00 - 14:30
| SEO’S FUTURE: FROM RANKINGS TO RECOMMENDATIONS
PAUL SMARANDACHE
Partner
14:30 - 15:00
| THE FUTURE OF OMNICHANNEL COMMUNICATION: INTEGRATING AI FOR SEAMLESS CUSTOMER JOURNEYS
MIHAI NICA
Country Manager
15:00 - 15:30
| HOW TO IMPROVE CONVERSIONS THROUGH HUMAN + AI MARKETING
FLORINA ONEȚIU
Co-founder and Managing Partner
15:30 - 16:00
| NETWORKING BREAK
16:00 - 16:30
| THE STATE OF INFLUENCE(R) MARKETING
RALUCA VIDRAȘCU
Yoxo Lead
16:30 - 17:15
| WHY AI WILL NEVER REPLACE HUMAN CREATIVITY
VP Brand
ADAM MORGAN
| AI IN MARKETING & ECOMMERCE
STAGE MODERATOR
CARMEN BARLEANU
MarTech & CX Consultant