Alexandra Illiashova is Head of Integrated Brand Communications at Danone Benelux, leading integrated brand strategy across media, digital, social, PR, influencer marketing and content ecosystems. Passionate about creativity, AI and business transformation, she drives innovative marketing approaches that connect brands with consumers in a rapidly evolving digital landscape. Alexandra is also a frequent keynote speaker at international marketing and technology events. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Future of Media: Complex, Connected & Creative 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: As consumers, AI and media ecosystems reshape how brands are discovered and experienced, marketers must navigate increasing complexity while staying relevant. In this keynote, Alexandra Illiashova explores how AI is transforming marketing, why consumer-centricity matters more than ever, and how creativity remains the strongest driver of brand growth. Through the metaphor of an orchestra, she shares a practical framework for balancing technology, leadership and human ingenuity in the future of media.

𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗼𝗿: Carmen, MarTech & CX Consultant with extensive Marketing experience, specializes in bridging the gap between brands and customers through technology. She focuses on designing and implementing CX and MarTech strategies, creating scalable tech stacks that ensure the smooth execution of customer-centric programs. Certified in MarTech and AI technologies, Carmen helps clients across various industries to define and achieve strategic goals, while consistently optimizing business processes, driving customer engagement and fostering loyalty.

Anna Bertoldini is a global brand and communications leader with nearly a decade of in-house experience at NielsenIQ, Glovo, BlackRock and Intel. She has led global brand communications strategy across corporate narrative, executive thought leadership, employee advocacy, and content to make organizations credible. She's a LinkedIn Top Voice who writes and speaks about the POV economy: why, when production is free, perspective is the only thing left that builds trust at scale. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Would your brand pass the logo swap test? Trust, perspective, and what AI can't replicate 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: AI made content creation essentially free, but it commoditized volume in the process. When any company can publish a year of content in an afternoon, output stops being an advantage. The bottleneck has shifted to something harder: brand judgment, coherence, and a point of view worth paying attention to. And AI platforms aren't just producing your content. They're evaluating it. Search engines and LLMs now act as first-touch validators for every audience that matters: customers, talent, investors, partners. They parse your digital footprint for coherence, not campaigns. And if your brand doesn't have a clear, consistent perspective across every surface, AI won't know how to represent you. Neither will the people relying on it. In this fireside chat, Anna Bertoldini draws on nearly a decade of building brand and communications programs at NielsenIQ, Glovo, BlackRock and Intel to tackle the growing gap between what brands can produce and what audiences actually trust. She'll share how to build narrative frameworks that keep your brand distinctive at scale, why executive and employee voices have become the most effective trust channel in an AI-saturated market, and why the logo swap test is the simplest diagnostic every brand team should be running right now.