Nicole Alexander is a professor of marketing and technology at NYU and author of Ethical AI in Marketing: Aligning Growth, Responsibility, and Customer Trust. With 25+ years in senior leadership roles, including as former Global Head of Marketing at Meta, she bridges academia and industry at the intersection of AI ethics, marketing, and digital transformation. Nicole also serves on the boards of The Loveland Foundation and Per Scholas, and her work empowers organizations to leverage AI responsibly while building trust, innovation, and growth. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Ethical AI in Marketing: Competing with Purpose and Leading with Trust 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: AI is reshaping marketing at unprecedented speed—but with innovation comes responsibility. This session explores how organizations can integrate AI across the marketing value chain while safeguarding consumer trust and long-term growth. Drawing on global use cases and industry insights, Nicole highlights the ethical dilemmas, strategic opportunities, and governance challenges that come with AI adoption. She offers practical pathways for marketers to innovate responsibly, foster trust, and position their organizations for sustainable success.

Nina Chandé helps brands, agencies and tech partners turn procurement into a strategic growth lever. With 20+ years at the intersection of procurement, marketing and technology including leadership at Unilever managing €250m+ spend and pioneering AI-enabled models, she delivers measurable impact, negotiation mastery and future-ready commercial strategies through her consultancy, Like No Other. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Connecting People, Platforms, and Purpose: Smarter Marketing Procurement with AI 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Nina Chandé demonstrates how modern marketing procurement bridges creativity, technology and commerce. With experience at Unilever and global brands, she shows how agencies, vendors and brands can decode procurement, strengthen negotiations and harness AI to unlock growth, innovation, and agility, making procurement a strategic lever, not a blocker.

Andrei Georgescu, co-founder and Managing Partner of White Image, created the first email marketing company in Romania almost 25 years ago. Passionate about data and communication, Andrei grew his company from a simple hobby to the leading provider of email marketing services, marketing automation and creative campaign creation to attract and retain customers and increase sales. Thus, White Image services have been implemented in hundreds of companies in Romania and Central Europe. For its activity and the campaigns created for customers, White Image has won six international awards at the Marketing Sherpa Award, the most prestigious email marketing competition in the world. Andrei is also a professor of email marketing and data management at the IAA school. He is passionate about what he does and about always doing things better. What differentiates White Image from other providers is the high level of technical customization it offers. White Image solutions go beyond generic platforms, allowing customers to adapt each functionality to their specific needs. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Data. Email. Loyalty. 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Loyalty isn’t bought — it’s earned, one relevant message at a time. In this session, we’ll uncover how meaningful data and human-centered email marketing can turn every interaction into trust, emotion, and long-term connection. Because when brands listen, personalize, and deliver value consistently, loyalty follows naturally.

Paul Smarandache is the co-founder of SearchAds.ro, a Google Premier Partner and Meta Business Partner agency with over 15 years of experience in digital marketing. Leading a team of 20+ specialists, he manages 100+ active clients across industries, focusing on scalable Google Ads, Meta Ads, TikTok Ads, content and SEO strategies. Paul’s mission is to drive measurable growth for businesses while positioning SearchAds.ro among the top performance marketing agencies in Romania. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: SEO’s Future: From Rankings to Recommendations 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: The rise of AI-powered language models like ChatGPT is redefining search and discovery. Traditional SEO is no longer enough—we now face the challenge of AEO (Answer Engine Optimization). In this session I will reveal how businesses can adapt strategies to remain visible, trusted, and recommended by AI assistants. Learn how to build authority, structure content for AI, and win visibility in the age of conversational search.

𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗼𝗿: Carmen, MarTech & CX Consultant with extensive Marketing experience, specializes in bridging the gap between brands and customers through technology. She focuses on designing and implementing CX and MarTech strategies, creating scalable tech stacks that ensure the smooth execution of customer-centric programs. Certified in MarTech and AI technologies, Carmen helps clients across various industries to define and achieve strategic goals, while consistently optimizing business processes, driving customer engagement and fostering loyalty.

Adam Morgan is an Executive Brand and Creative Leader with experience in creativity, strategy, and storytelling for 30 years. In 2020, AdWeek named him one of the “Creative 100”—the top inspiring creative minds in marketing, media, and culture—in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast, Real Creative Leadership, that offers inspiration and guidance on the day-to-day job of being a creative leader. Currently he is the VP of Brand at Twilio—leading brand strategy, content creation, creative and design systems, and leading our website Twilio.com. Before Twilio he was a Senior Director of Brand + Creative at Splunk/Cisco and an Executive Creative Director at Adobe. Before his time in-house at tech brands, he was an ECD and CD at several international ad agencies, delivering award-winning advertising and campaigns. He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014. And he’s one of the few creative leaders to have a master’s degree in marketing strategy from Northwestern. To read one of his articles on data-driven creativity, you can visit his magazine “The Creative Machine” on Medium. Or learn more about his book and speaking topics at adamWmorgan.com. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Why AI will never replace human creativity 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Many have valid fears that AI will take their jobs. But there is a fundamental difference in how AI and creativity function. It’s not an either/or situation. We can use the power of both to make better customer experiences. In this session, we will explore a bit of neuroscience to understand why creativity is so powerful and resilient to AI. We’ll also discuss what companies can do to both embrace the speed of AI, while still differentiating their brand. Creativity is not going away, in fact, it’s more needed than ever in the era of AI.

Akasya Akyüz is the Head of Data Science at Trendyol Group, and leads the company’s AI and machine learning strategy for e-commerce, driving data-driven growth, monetization, and advanced analytics initiatives. Akasya joined Trendyol in 2018, progressing through multiple data science roles before taking on her current leadership position. Akasya holds a bachelor’s degree in Civil Engineering from Boğaziçi University. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: TBA 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: TBA

Roxana Stratina is a marketing and communication leader with 15+ years of experience in brand strategy, content innovation, and digital transformation. At IBM, she drives AI-powered localization and storytelling at scale, helping global campaigns adapt to local markets with speed and impact. Passionate about the intersection of AI, marketing, and e-commerce, Roxana explores how technology reshapes customer engagement, personalization, and conversion strategies. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Think Global, Speak Local: Elevating Digital Marketing Across Borders 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: How can global brands deliver truly local experiences without losing their voice? Drawing on her experience as a globalization specialist, Roxana Stratina shares best practices for balancing global consistency with local relevance. She explores how AI and automation are used to test, adapt, and scale content — from text to visuals and tone — while human creativity ensures impact. Learn how to build a global-to-local feedback cycle that helps brands create authentic connections across markets.

Mihai Nica is an experienced Country Manager with expertise in sales leadership, operational management, and business development in customer care and technology. He has a proven track record of driving growth, optimizing operations, and leading high-performance teams. Mihai is passionate about innovating customer care solutions through AI and omnichannel technologies, enhancing customer experiences and business performance. With a focus on data-driven decisions, he has led successful initiatives in sales management, team development, and cross-functional collaboration to ensure operational success and customer satisfaction. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: The Future of Omnichannel communication: Integrating AI for seamless Customer Journeys 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: In this presentation, we’ll explore how Daktela AI is transforming customer communication with omnichannel solutions. We’ll start with an overview of Daktela AI, demonstrating how it enhances customer interactions by enabling personalized, real-time responses across webchat, voice, ticketing, email, and more. Next, we’ll showcase a step-by-step demonstration, illustrating how easy it is to create automated, AI-powered solutions that improve customer experience, reduce response times and streamline operations.