

MEET THE SPEAKERS
AI IN MARKETING & E-COMMERCE STAGE
Say hello to the experts speaking on our brand-new AI in Marketing & e-commerce stage! Speakers from international companies will explore next-generation personalization strategies, campaign redesign, and the integration of AI-powered storytelling into brand communication. Their sessions also highlights visual search as the new keyword, alongside the growing impact of video marketing and influencer strategies on conversions.


NICOLE ALEXANDER
Professor of Marketing and Technology at NYU | Author of Ethical AI in Marketing
Kai Zenner is Head of Office and Digital Policy Advisor to MEP Axel Voss (European People’s Party) in the European Parliament. While his main focus lies on AI and data policy, he also advocates for a values-based EU digital strategy and the adherence to Good Governance principles. Zenner is a 'Fellow of Practice' at the TUM Think Tank, a member of the 'OECD.AI Network of Experts' and part of the World Economic Forum’s 'AI Governance Alliance'. In 2023, he was named Best Assistant in the European Parliament and ranked 13th in Politico’s “Power 40” class. In 2024, he received the European AI Award from EAIF, and in 2025, Euronews listed him among the “14 Movers and Shakers to Watch in Tech Policy”. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Digital Resilience in an Unstable World: Reclaiming Europe’s Strategic Autonomy 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Europe’s digital future is no longer a question of innovation but of survival. As geopolitical tensions rise and critical dependencies deepen, digital resilience becomes the currency of sovereignty. This session explores how Europe and the world can rethink governance, build strategic autonomy, and secure core technologies without falling into the traps of protectionism or fragmentation. A call for vision, realism, and bold reforms in the digital age.


ADAM MORGAN
VP Brand
Adam Morgan is an Executive Brand and Creative Leader with experience in creativity, strategy, and storytelling for 30 years. In 2020, AdWeek named him one of the “Creative 100”—the top inspiring creative minds in marketing, media, and culture—in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast, Real Creative Leadership, that offers inspiration and guidance on the day-to-day job of being a creative leader. Currently he is the VP of Brand at Twilio—leading brand strategy, content creation, creative and design systems, and leading our website Twilio.com. Before Twilio he was a Senior Director of Brand + Creative at Splunk/Cisco and an Executive Creative Director at Adobe. Before his time in-house at tech brands, he was an ECD and CD at several international ad agencies, delivering award-winning advertising and campaigns. He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014. And he’s one of the few creative leaders to have a master’s degree in marketing strategy from Northwestern. To read one of his articles on data-driven creativity, you can visit his magazine “The Creative Machine” on Medium. Or learn more about his book and speaking topics at adamWmorgan.com. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Why AI will never replace human creativity 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Many have valid fears that AI will take their jobs. But there is a fundamental difference in how AI and creativity function. It’s not an either/or situation. We can use the power of both to make better customer experiences. In this session, we will explore a bit of neuroscience to understand why creativity is so powerful and resilient to AI. We’ll also discuss what companies can do to both embrace the speed of AI, while still differentiating their brand. Creativity is not going away, in fact, it’s more needed than ever in the era of AI.
