As a promoter of innovation and constantly connected with future technology trends, believing in passion and authenticity and being a supporter of knowledge exchange, Roxana is an experienced professional in business development and scaling, and supporting young European entrepreneurs through business-mentoring actions. She is the Project Coordinator of the MSP partner in the EEN consortium, also an Expert in Innovation and Business Coach of the European Innovation Council and, in her free time, she volunteers in various NGOs and campaigns for causes such as economic empowerment, environment, human rights, sustainable development, education, health and humanitarian aid. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: This debate will bring together key market specialists to discuss about the opportunities and challenges that the business transformation is bringing in different industries and how Entreprise Europe Network can lead to the achievement of strategic objectives with greater impact. If Europe can digitally transform its industries and infrastructure, it can reap massive rewards in growth and job creation — even amidst nowadays volatility. But this will take work and now is the time to go on the offensive, to experiment, to create new offerings and push into new markets. Doing business today means navigating a complex landscape of interconnected and interdependent issues, each having multiple stakeholders and agendas. Hence, organizations need to understand the various types of transformations, and know how to manage each. Just a few trends tell the story: new digital entrants are disrupting industries, with many capturing more value and significantly higher equity valuations than incumbents; ecosystem-based strategies are gaining ground; companies committed to environmental, social, and governance (ESG) criteria are increasingly standing out; and talent is a bigger priority than ever in the C-suite, as leaders try to ramp up the right capabilities to create value.