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“We just need to get better at defining what we want the AI to look for” » Interview with Allard Buijze
Before taking the stage at GoTech World 2025 , we sat down with Allard Buijze , Founder & CTO at AxonIQ , to talk about software architecture, AI-assisted coding, and what it takes to build scalable systems in an AI-driven world. Allard Buijze is Founder & CTO at AxonIQ and a software architect with deep expertise in scalability and high-performance systems. Over the years, he has helped organizations navigate complexity and make future-proof technical decisions. With tha
3 days ago4 min read


“Inclusivity isn’t a checkbox, it’s a mindset” » Interview with Ollie Ivanova
We sat down with Ollie Ivanova , Gaming Marketing Lead at Microsoft, ahead of her appearance at GoTech World 2025 , to talk about inclusivity, leadership, and why diversity is no longer a “soft value”, but a real driver of business growth. Gaming has long outgrown its reputation as a niche form of entertainment. For Ollie Ivanova, gaming is not just an industry, it’s a living ecosystem that reflects how people connect, express themselves, and build communities today. “ Gami
Mar 234 min read


"Don't Wait for Permission" » Interview with Emma Luba
We sat down with Emma Luba , Co-Founder of LND Consulting Services and Co-leader of Agapé International , ahead of her appearance at GoTech World 2025 . With a career at the intersection of technology and purpose, Emma brings a perspective shaped by both boardrooms and humanitarian frontlines. She knows what it means to build impact in business, in communities, and in the lives of the most vulnerable. 💡 From Impact to Industry: A Career Driven by Purpose What draws som
Mar 104 min read


Frame Advertising: Brand Presence to Unforgettable Experience
At Frame Advertising , we aim to create brand experiences by seamlessly blending cutting-edge technology with high-quality physical production. We know you want to captivate audiences whether your campaigns take place indoor or outdoor and regardless of their size, so that's what we strive for. We believe the Future is Immersive: High-Tech Engagement Your brand deserves to be seen, not just glanced at. We keep your audience engaged and excited by putting the latest, most eng
Feb 202 min read


The technology behind an event!
Audio Video Lights Systems (AVL Systems) is the partner that turns vision into reality and this year we are excited to be exhibitors and connect with industry professionals. We know that the success of a corporate event, whether it’s a B2B conference, a product launch or a trade fair, depends on flawless technical execution. That is why our mission is to offer more than just professional equipment and services! We provide the confidence that everything will run perfectly! Sp
Feb 201 min read


NewPeaks: Powering Digital Transformation
NewPeaks is a Romanian software and IT consulting company founded in 2017, delivering end-to-end digital transformation solutions for businesses. Under the leadership of CEO Alexandra Totoret, the company has grown rapidly, expanding to a team of over 35 professionals and serving more than 80 active clients. The company’s expertise focuses on implementing ERP systems for major enterprise platforms such as Charisma, SoftOne, and Odoo, positioning ERP as the backbone of digit
Feb 131 min read


Boost Your Ecommerce with AI Marketing and 3D Innovation
As we enter 2026, AI marketing and ecommerce personalization are changing how businesses connect with customers. At BRILU, we are leading the way with AI assistants for sales. These assistants create engaging experiences, improve lead qualification, and increase engagement metrics. Learn how our AI solutions for conversion rate optimization are raising industry standards and creating new benchmarks for success. In today’s online market, businesses want to perform better. They
Feb 135 min read


The Uncomfortable Truth Behind 70% Failed Digital Transformations
Your company has just invested millions in AI systems. The cloud migration is complete. Your tech stack would make any CTO proud. So why does everything still feel... broken? If this sounds familiar, you're not alone. Despite unprecedented investment in digital transformation, the failure rate remains stubbornly stuck at 70% (Ricky Asemota, 2025). It may be uncomfortable, but the technology isn't the problem. We are. 🧠 The Human Element: Where Transformation Lives or Di
Feb 94 min read


Revolutioning fire safety through connected intelligence
Engineering the Future of Fire Protection Honeywell is a global technology leader driving innovation across industries that shape the world — from aerospace and industrial automation to energy, sustainability, and smart buildings. With over a century of engineering excellence, Honeywell combines advanced hardware with cybersecure software and scalable SaaS platforms to power the world's digital transformation. Our mission is to connect people, assets, and processes through in
Feb 35 min read


The First Hello — Redefining How We Connect
In a world where everyone is connected yet few truly connect, Minglr was born from a simple idea: what if the first “hello” could happen again — naturally, effortlessly, and safely? We live in a time where scrolling has replaced smiling, and matching has replaced meeting. A 2023 Harvard study revealed that despite being more “digitally connected” than any previous generation, Gen Z and Millennials report the highest levels of loneliness . Paradoxically, they crave real interac
Jan 291 min read


When AI Generates a Campaign in Minutes, What’s Left for Us to Do?
If you work in marketing, you’ve probably had this thought, maybe late at night, maybe during a client review: If AI can generate ideas, visuals, copy… what’s left for me? The fear is real. And it’s not irrational. We’re surrounded by tools that promise speed, scale, efficiency and quietly threaten relevance. This question came up repeatedly at GoTech World 2025 , where Angus George, Executive Creative Director at Ogilvy UK , took the stage to talk openly about what AI is rea
Jan 263 min read


SearchAds: Shaping the Future of SEO in the Age of AI
The world of digital marketing is changing - fast. As AI-powered tools like ChatGPT continue to redefine how users search, interact, and discover content online, brands must rethink their entire approach to visibility. Traditional SEO is no longer the final frontier. Instead, we’re stepping into a new era: Answer Engine Optimization (AEO). At GoTech World 2025 , SearchAds, a performance-driven online marketing agency , was proud to take the stage and lead the conversation on
Jan 232 min read
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