Before taking the stage at GoTech World 2025, we sat down with Hartmut König, CTO Central Europe at Adobe, to talk about customer experience, continuous digital transformation, and the subtle but profound ways in which AI is reshaping the relationship between brands and people. Let’s have a look. Hartmut König is CTO Central Europe at Adobe and has spent more than two decades working at the intersection of technology, product development, and large-scale digital transformati

If you've ever felt like your company is growing faster than its culture can keep up, you're not imagining it. This tension between growth and identity came up repeatedly at GoTech World 2025, where Dwayne Britton, Principal Learning Strategist, Found Principle & Advisor, took the stage to talk openly about what happens when companies scale without a cultural North Star. Beyond the session, we continued the conversation in a written interview, digging deeper into how learnin

The conversation about AI replacing human creativity is the wrong one. The more urgent question is: what do we discover about ourselves when we let machines perform alongside us? 🤖 The fear that never goes away Fredrik Gran is a Swedish composer, researcher, and roboticist who has spent years building machines that play music. Not as a gimmick but as a serious inquiry into what sound, expression, and creativity actually are. He spoke at GoTech World 2025, and we sat down wit

Before taking the stage at GoTech World 2025 , we sat down with Allard Buijze , Founder & CTO at AxonIQ , to talk about software architecture, AI-assisted coding, and what it takes to build scalable systems in an AI-driven world. Allard Buijze is Founder & CTO at AxonIQ and a software architect with deep expertise in scalability and high-performance systems. Over the years, he has helped organizations navigate complexity and make future-proof technical decisions. With tha

We sat down with Ollie Ivanova , Gaming Marketing Lead at Microsoft, ahead of her appearance at GoTech World 2025 , to talk about inclusivity, leadership, and why diversity is no longer a “soft value”, but a real driver of business growth. Gaming has long outgrown its reputation as a niche form of entertainment. For Ollie Ivanova, gaming is not just an industry, it’s a living ecosystem that reflects how people connect, express themselves, and build communities today. “ Gami

We sat down with Emma Luba , Co-Founder of LND Consulting Services and Co-leader of Agapé International , ahead of her appearance at GoTech World 2025 . With a career at the intersection of technology and purpose, Emma brings a perspective shaped by both boardrooms and humanitarian frontlines. She knows what it means to build impact in business, in communities, and in the lives of the most vulnerable. 💡 From Impact to Industry: A Career Driven by Purpose What draws som

At Frame Advertising , we aim to create brand experiences by seamlessly blending cutting-edge technology with high-quality physical production. We know you want to captivate audiences whether your campaigns take place indoor or outdoor and regardless of their size, so that's what we strive for. We believe the Future is Immersive: High-Tech Engagement Your brand deserves to be seen, not just glanced at. We keep your audience engaged and excited by putting the latest, most eng

Audio Video Lights Systems (AVL Systems) is the partner that turns vision into reality and this year we are excited to be exhibitors and connect with industry professionals. We know that the success of a corporate event, whether it’s a B2B conference, a product launch or a trade fair, depends on flawless technical execution. That is why our mission is to offer more than just professional equipment and services! We provide the confidence that everything will run perfectly! Sp

NewPeaks is a Romanian software and IT consulting company founded in 2017, delivering end-to-end digital transformation solutions for businesses. Under the leadership of CEO Alexandra Totoret, the company has grown rapidly, expanding to a team of over 35 professionals and serving more than 80 active clients. The company’s expertise focuses on implementing ERP systems for major enterprise platforms such as Charisma, SoftOne, and Odoo, positioning ERP as the backbone of digit

As we enter 2026, AI marketing and ecommerce personalization are changing how businesses connect with customers. At BRILU, we are leading the way with AI assistants for sales. These assistants create engaging experiences, improve lead qualification, and increase engagement metrics. Learn how our AI solutions for conversion rate optimization are raising industry standards and creating new benchmarks for success. In today’s online market, businesses want to perform better. They

Your company has just invested millions in AI systems. The cloud migration is complete. Your tech stack would make any CTO proud. So why does everything still feel... broken? If this sounds familiar, you're not alone. Despite unprecedented investment in digital transformation, the failure rate remains stubbornly stuck at 70% (Ricky Asemota, 2025). It may be uncomfortable, but the technology isn't the problem. We are. 🧠 The Human Element: Where Transformation Lives or Di

Engineering the Future of Fire Protection Honeywell is a global technology leader driving innovation across industries that shape the world — from aerospace and industrial automation to energy, sustainability, and smart buildings. With over a century of engineering excellence, Honeywell combines advanced hardware with cybersecure software and scalable SaaS platforms to power the world's digital transformation. Our mission is to connect people, assets, and processes through in