MEET OUR SPEAKERS

Daniel Rogiński has been associated with Zalando since November 2021. He holds the position of General Manager for CEE - Poland, Czech Republic, Slovakia, Slovenia, Croatia, Romania, Hungary, Estonia, Latvia, Lithuania - and is in charge of strategy and business for those markets. Prior to Zalando, Daniel was CEO of CEPD.tech, VP Drogerie Natura and Head of E-commerce in CEPD N.V. Before he was associated with the Eobuwie.pl, where he was the E-commerce Director CEE. He holds a master degree in Management and Command from London’s AON as well as a bachelor degree in Computer Science and Econometrics from University of Warsaw. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Tips & tricks for a booming e-commerce business 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: E-commerce and particularly fashion e-commerce has rapidly evolved. And so have the consumers. They don’t just want more, they want better and desire an immersive experience. Traditionally, e-commerce has been about functional engagement (one stop shop and convenience), but now customers are interacting with brands across multiple platforms and channels to discover, get inspired and make purchasing decisions. This gives us the opportunity to engage more deeply with both our partner brands and customers by creating immersive experiences around our product offer and through integrated customer journeys that ignite excitement, bring inspiration and build trust. In this keynote, we will explore the tips & tricks for a booming e-commerce business while the industry reaches a turning point.

Alex Baker is a Swedish retail strategist and serial entrepreneur. He has been voted the leading retail expert in the Nordics with multiple rewards and offers a wealth of knowledge and expertise in the retail sector. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: How to navigate in uncertain times with exponential growth and technology disruptions? 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: The past few years have been unprecedented with events such as a pandemic, a conflict in Europe and hyperinflation. While recovering and accelerating some trends and behaviors many organizations are still trying to figure out how to survive, maintain or lead their vertical. In this keynote you will hear how retailers and brands can navigate through these times while simultaneously trying to adapt to new business models, understand new technology disruptions and channels, and also generation Z who not only is an increasing customer base but also expected to be almost a third of the work force within the next few years. Why understanding trends and insights is one of the most fundamental strengths? Which frameworks are useful and could be what differentiates the best from the rest? How can retailers and organizations understand and utilize collaboration as a tool for success?

Aymen Ismail, a dynamic thought leader and two-time Customer Engagement Industry Champion, brings over 20 years of expertise to the automotive and customer engagement realm. Formerly a Senior Global Business Consultant and Program Manager for Best Customer Experience & Customer Journey at Mercedes-Benz Customer Assistance Center, he now spearheads Customer Engagement Solutions at smart Europe GmbH. With an unwavering commitment to top-tier customer experiences, Aymen is ensuring the best possible customer experiences across smart Europe. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Next-Level Customer Engagement in the ecommerce Era 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: We'll discuss three big ideas: 1. Value-Generating Customer Engagement – The key differentiator 2. To stand out, Be Where your Customers are! 3. Digital Assisted Sales, Redefined

Natalia Horvath has over 12 years of international experience in the CPG industry. She has established herself as an expert in omnichannel strategies. Prior to her current role, Natalia worked with prestigious blue-chip companies, like Diageo and Unilever. Her experience spans across various domains, including international marketing and commerce. In recognition of her contributions to the retail industry, Natalia was honored with the 40 under 40 award from Retail TouchPoints in 2023. With a passion for driving innovation and creating meaningful connections with customers, Natalia continues to shape the future of retail and redefine the boundaries of success in the consumer goods industry. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: The Power of Omnichannel 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: In the dynamic landscape of today’s digital world, it is crucial for brands to establish strong connections between their online and offline touchpoints, thereby forging a seamless and positive experience for customers. This session will delve into the 1.Prevailing trends in the omnichannel world, 2.Numerous benefits that arise from effectively linking online and offline touchpoints, 3.Insights on how brands can successfully cultivate a consistent and cohesive brand experience across various channels.

ShiSh Shridhar is the Global Lead for Retail with Microsoft for Startups, leveraging his expertise to revolutionize the retail industry with cutting-edge innovations. With 26 years of experience at Microsoft, ShiSh is deeply passionate about using Data & AI to solve business problems and gain a competitive edge. His contributions have earned him a spot on Rethink Retail's Top 100 Influencers and the Retail Technology Influencers Top 100 list for 2022/2023. He serves as an Advisory Board member of the Retail Transformation Center at George Mason University and is a Professional Advisor at the Foster School of Business at the University of Washington. Outside of work, ShiSh has diverse interests in IoT, Ham Radio and Ocean Navigation. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Revolutionizing Retail and CPG with Startup-driven Innovation in Robotics and AI 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: This session will explore the groundbreaking advancements in Robotics and Artificial Intelligence (AI) that are reshaping the Retail and Consumer Packaged Goods (CPG) industries. We will delve into the dynamic landscape of startup-driven innovation and its profound impact on the retail sector. The session will cover the latest trends, challenges, and opportunities in Robotics and AI, specifically tailored to the Retail and CPG domains. Join us to gain valuable insights into how startups are leveraging cutting-edge technologies to drive operational efficiency, enhance customer experiences, and unlock new growth avenues in the Retail and CPG sectors.

My name is Bianca Stan and I am a Digital Strategist with a unique perspective in the field. Initially, my career began in the world of native Android mobile app development. With this foundation, I've shifted my focus to omnichannel marketing strategy, where I can blend my technical skills with my creative abilities. At MabIT, I design omnichannel strategies that combine online and offline channels, aiming to promote and automate marketing and sales for various types of businesses. I enjoy creating clear, transparent, and efficient strategies that help entrepreneurs understand the true value of what a company offers. My long-term goal? To design strategies for the most esteemed companies, while also ensuring that they are implemented correctly. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Omnichannel in the Digital Era: How to Build a Seamless Experience for Your Customers Across All Channels 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Omnichannel in the Digital Era: How to Build a Seamless Experience for Your Customers Across All Channels. Being present on multiple channels for your promotion is no longer enough. You need to build a seamless omnichannel experience for your customers. How do we do this at MabIT? In only 4 steps. First, we bring clarity that helps you know what your customers are buying from you, how you want to be perceived and what objectives you have. After, we analyze the 5Cs: Ideal Customer, Competitors, Current Context, Collaborators, and the current situation of your Company. In planning, we address strategic direction: from key messages and voice tone all the promoting channels. Website, Social Media, ADS and automations. Finally, we get to the fun part: Implementation. Here we put into practice everything we have planned, monitor the effectiveness of the strategies, and adjust where necessary.

I am Marina Cașcaval, Marketing Project Manager at MabIT. Specialized in executing marketing strategies, my background in SEO and copywriting has equipped me to turn strategies into actions. I've ranked over 1,000 articles in top Google positions, honing my expertise in effective implementation. My role is to make our strategic goals a reality. I monitor and adapt our plans to ensure measurable results. My mission is to bring Bianca's strategies to life, optimizing them to stay relevant in a fast-paced market. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Omnichannel in the Digital Era: How to Build a Seamless Experience for Your Customers Across All Channels 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Omnichannel in the Digital Era: How to Build a Seamless Experience for Your Customers Across All Channels. Being present on multiple channels for your promotion is no longer enough. You need to build a seamless omnichannel experience for your customers. How do we do this at MabIT? In only 4 steps. First, we bring clarity that helps you know what your customers are buying from you, how you want to be perceived and what objectives you have. After, we analyze the 5Cs: Ideal Customer, Competitors, Current Context, Collaborators, and the current situation of your Company. In planning, we address strategic direction: from key messages and voice tone all the promoting channels. Website, Social Media, ADS and automations. Finally, we get to the fun part: Implementation. Here we put into practice everything we have planned, monitor the effectiveness of the strategies, and adjust where necessary.

Cristian Ignat is the Founder of Canopy, a leading performance marketing agency from Romania. With an impressive track record spanning two decades, Cristian and his accomplished team have collaborated with major brands both in Romania and across Europe, propelling them to unprecedented heights by leveraging the power of online marketing to drive exceptional sales growth. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Customer-Centric Success: Thriving with Online Marketing 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: TBA

Andrei Georgescu, co-founder and Managing Partner of White Image, created the first email marketing company in Romania, almost 20 years ago. Passionate about data and communication, Andrei grew his company from a simple hobby to the leading provider of email marketing services, marketing automation and creating creative campaigns to attract, retain customers and increase sales. Thus, White Image services have been implemented in hundreds of companies in Romania and Central Europe. For its activity and the campaigns created for clients, White Image obtained six international awards at the Marketing Sherpa Award, the most prestigious email marketing competition in the world. He is passionate about what he does and he is always focus on making things better. In 2023, White Image entered the French group Mediapost, controlled by the French post office. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Engagement-Based Email & SMS Segmentation 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach and capture the attention of their intended audiences' inboxes with relevant messages. So, marketers must ensure that their emails are reaching their intended destination, their lists are targeted, and their email content is relevant to their audiences. We will discuss how we can effectively use the tactics available today to obtain maximum efficiency through audience segmentation.

Vlad Dulea, with over 20 years of experience in online marketing, is co-founder and executive manager of Kooperativa 2.0, a Romanian-based full-service Social Media, PR, and Digital Marketing agency. In 2023, Kooperativa 2.0 became the Official CloudCart Partner in Romania, the eCommerce-as-a-Service platform holding the leading position on the domestic market in Bulgaria. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Open Source vs. SaaS ecommerce. What AI will change in the eComm landscape? 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Open Source vs. SaaS ecommerce. What AI will change in the eComm landscape?

George Vintilescu had different management roles for IT&C and consumer electronics distribution companies, including Regional Manager for Eastern Europe for Symantec – Norton (Consumer Division). He set up IT PTY in 2013 as a retail consulting company specializing in the consumer electronics field in Eastern Europe. Since December 2022 IT PTY has been an official partner for CloudCart in Romania. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Open Source vs. SaaS ecommerce. What AI will change in the eComm landscape? 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Open Source vs. SaaS ecommerce. What AI will change in the eComm landscape?

Peter has 15+ years of experience in Marketing and Technology founding and managing several communication agencies, startups, and even a startup studio. He focuses on building "the Symbols of Tomorrow" by creating emotional, direct, and perception-perfect brand communication. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: Open Source vs. SaaS ecommerce. What AI will change in the eComm landscape? 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: Open Source vs. SaaS ecommerce. What AI will change in the eComm landscape?

Teodora currently leads the Mobile App department at tbi Bank in Romania, and oversees the in-app shopping strategy for the group. With over 18 years of experience in brand strategy and digital marketing, Teodora is actively engaged in educating the local market and the youth generation in digital strategy, serving as a professor at the University of Bucharest and Fabiz. Before joining the tbi Bank team, Teodora successfully coordinated projects and teams at NEPI Rockcastle, Fashion Days, Bancpost, and Raiffeisen Bank. Teodora is an alumna of Oxford College of Marketing and holds a certification as a Chartered Marketer. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗧𝗶𝘁𝗹𝗲: tbi bank, reinventing the way we shop 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: TBA

𝐏𝐚𝐧𝐞𝐥 𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫: Radu Hângănuț has been part of the Euronews Romania team since February 2022. He is a news anchor and the host of #TheCube. In the past year, #TheCube extensively covered the issue of misinformation related to the war in Ukraine, provided clarifications alongside experts on the evolution of social media networks, and delved deeply into the subject of Artificial Intelligence and how it is already shaping the future of humanity. Radu Hângănuț has been working in the media industry since 2012 and has written for publications such as Transilvania Reporter, Revista Sinteza, the news agency News.ro, and the satirical weekly Cațavencii. Between 2018 and 2022, Radu worked as a scriptwriter on the Starea Nației team, and during the pandemic, he wrote and produced the online show "Măcelăria de Fake News".

𝐎𝐮𝐫 𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫: Passionate about retail, Andra has covered this industry for the past 7 years, from editorial content to organizing and hosting B2B events. Andra is currently the Digital Content Marketing Manager at Progresiv, one of the biggest B2B media companies covering the retail & FMCG industry. She is in charge of planning, developing and overseeing the digital strategy, but she is also involved in the management of the company's B2B events, such as Conferinta Progresiv, Trade Round Table, Progressive Women and more. She is the former Editor-in-Chief of retail.ro, a publishing project launched in 2020, covering the retail industry and has managed the retailArena conference from 2017 to 2021.