Partners
Partners
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The brand-new Digital Marketing and E-commerce Stage (12th of November 2024) explored the evolving digital economy and the future of digital marketing. Attendees delved into cutting-edge topics such as Omni-Channel Marketing, AI-Powered Solutions, the evolution of Influencer Marketing, and the shifting landscape of SEO strategies.
Agenda
09:30 - 10:30
Visitors check-in
10:30 - 10:45
Transforming Digital Marketing in Banking: Insights into AI-Driven Innovations
15 minutes
10:45 - 11:15
30 minutes
Digital disruptors are taking over: influencer and community advocacy to drive growth
Shannon Walker
Founder
11:15 - 11:45
Auchan Retail Media Revolution for efficient brand communication
45 minutes
11:45 - 12:15
30 minutes
Networking Break
13:00 - 13:30
30 minutes
Raluca Bălăceanu
Marketing Manager Daktela Romania
The future of e-commerce is present. Transforming CX with AI
12:15 - 13:00
30 minutes
AI: Your Creative Companion for Brand and Marketing
Thibault Imbert
Chief Product Officer
13:30 - 14:00
30 minutes
Lunch Break
14:00 - 14:45
45 minutes
Landing Big Deals: How Account-Based Marketing (ABM) and Sales Enablement Deliver Real Impact
David Keene
Chief Marketing Officer, Europe
14:45 - 15:15
30 minutes
The Future of Personalization: AI, Human, and Everything In Between
15:15 - 15:45
30 minutes
Data segmentation and marketing automation with or without AI for better results!
Andrei Georgescu
Founder & Managing Partner
15:45 - 16:15
30 minutes
Networking Break
16:15 - 16:45
30 minutes
"Don't you have a better visual?" The familiar question that keeps popping up in a increasingly diverse creative world.
Olga Abramescu
Country Manager Shutterstock Romania
16:45 - 17:30
45 minutes
The Evolution of Content: Short-Form and User-Generated Videos
Sanae Boukhana
Global Head of Digital Marketing
Mihai Nica
Country Manager
Adrian Sarpe
CRO & Data Guru
Roxana Rebedeu
A/B Testing and Personalization Leader
Tiberiu Dănețiu
Board Member, Retail Media & Corporate Affairs Director Auchan Romania
Stage Moderator
Carmen Barleanu
MarTech & CX Consultant
*This session will be in Romanian