Partners
Partners
AI IN MARKETING & E-COMMERCE
STAGE AGENDA
Welcome to the stage where AI and marketing play tag with your KPIs! [10 November] When AI can generate, personalize and optimize at unprecedented scale, relevance becomes harder to earn. This stage explores how creativity, brand distinctiveness, customer experience and human insight can create meaningful growth in an increasingly AI-driven marketplace.
09:00 - 10:00
VISITORS CHECK-IN
10:00 - 10:30
| FUTURE OF MEDIA: COMPLEX, CONNECTED & CREATIVE
ALEXANDRA ILLIASHOVA
Head of Integrated Brand Communications, Danone Benelux
10:30 - 11:00
| THE FUTURE OF AGENCIES: REINVENTION OR REPLACEMENT?
Speaker to be announced
11:00 - 11:30
| NETWORKING BREAK
11:30 - 12:00
| CREATIVE EXCELLENCE IN THE AI ERA
Speaker to be announced
12:00 - 12:30
| THE END OF ONE-SIZE-FITS-ALL MARKETING
Speaker to be announced
12:30 - 13:30
| LUNCH BREAK
13:30 - 14:15
| WOULD YOUR BRAND PASS THE LOGO SWAP TEST? TRUST, PERSPECTIVE, AND WHAT AI CAN'T REPLICATE
ANNA BERTOLDINI
Global Brand & Communications Leader
14:15 - 14:45
| MARKETING TO MACHINES
Speaker to be announced
14:45 - 15:15
| DESIGNING AI-NATIVE CUSTOMER EXPERIENCES
Speaker to be announced
15:15 - 15:45
| NETWORKING BREAK
15:45 - 16:15
| THE NEXT GENERATION OF PERSONALIZATION
Speaker to be announced
16:15 - 17:00
| REINVENTING CUSTOMER INSIGHTS
Speaker to be announced
| AI IN MARKETING & ECOMMERCE
STAGE MODERATOR
CARMEN BARLEANU
MarTech & CX Consultant