Partners
Partners
AI IN MARKETING & E-COMMERCE
STAGE AGENDA
Welcome to the stage where AI and marketing play tag with your KPIs! [11 November] Sessions explore next-generation personalization strategies, campaign redesign, how AI changed the e-commerce, and the integration of AI-powered storytelling into brand communication. The agenda also highlights visual search as the new keyword, alongside the growing impact of video marketing and influencer strategies on conversions.
09:00 - 10:30
VISITORS CHECK-IN
10:30 - 11:00
| THE NEW PERSONALIZATION PLAYBOOK
Speakers to be announced
11:00 - 11:15
| POWER TALK
Speakers to be announced
11:15 - 11:45
| WELCOME TO THE GEO ERA
Speakers to be announced
11:45 - 12:00
| NETWORKING BREAK
12:00 - 12:30
| ETHICAL AI IN MARKETING: COMPETING WITH PURPOSE AND LEADING WITH TRUST
NICOLE ALEXANDER
Professor of Marketing and Technology at NYU | Author of Ethical AI in Marketing
12:30 - 13:00
| RETHINKING CAMPAIGN PERFORMANCE
Speakers to be announced
13:00 - 14:00
| LUNCH BREAK
14:00 - 14:30
| BLENDING HUMAN AND AI STORYTELLING
VP Brand
ADAM MORGAN
14:30 - 15:00
| FROM PROMPT TO PIXEL - AI IN CAMPAIGN DESIGN
Speakers to be announced
15:00 - 15:30
| VISUAL SEARCH IS THE NEW KEYWORD
Speakers to be announced
15:30 - 16:00
| NETWORKING BREAK
16:00 - 16:30
| THE STATE OF INFLUENCE(R) MARKETING
Speakers to be announced
16:30 - 17:15
| LIGHTS, CAMERA, CONVERSION - THE VIDEO REVOLUTION
Speakers to be announced