SearchAds: Shaping the Future of SEO in the Age of AI
- Jan 23
- 2 min read
The world of digital marketing is changing - fast. As AI-powered tools like ChatGPT continue to redefine how users search, interact, and discover content online, brands must rethink their entire approach to visibility. Traditional SEO is no longer the final frontier. Instead, we’re stepping into a new era: Answer Engine Optimization (AEO).
At GoTech World 2025, SearchAds, a performance-driven online marketing agency, was proud to take the stage and lead the conversation on what’s next in search. With the talk titled “SEO’s Future: From Rankings to Recommendations,” Paul Smarandache, co-founder of SearchAds, explored the massive shift from static search results to dynamic, conversational discovery.
From Search to Suggestions: Why SEO Must Evolve
We’re used to thinking about SEO in terms of rankings-getting your brand on the first page of Google, climbing above competitors, and staying visible to your target audience. But what happens when users no longer “search” the traditional way?
As Paul Smarandache puts it, “We’re now competing for trust, not just traffic.” With AI tools offering direct answers, product suggestions, and even voice-based recommendations, businesses need to optimize for visibility inside these conversational engines.
In his GoTech session, Paul broke down how brands can:
Build authority and credibility in an AI-dominated landscape.
Structure content to be easily understood and surfaced by language models.
Adapt strategies for visibility in answer-first platforms like ChatGPT, Google SGE, and others.
Why SearchAds Is Leading the Way
SearchAds.ro is not your typical online marketing agency. As a Google Premier Partner and Meta Business Partner, the agency brings over 15 years of experience in digital growth strategies-spanning SEO, content, PPC, and social media advertising. With a team of 20+ digital specialists and over 100 active clients across e-commerce, B2B, and service industries, SearchAds is built for performance and scalability.
“Our mission is simple: drive real, measurable growth,” says Paul. “But now, growth requires more than ad spend and keyword targeting. It means understanding how AI interprets content-and positioning our clients to be the answer, not just another result.”
Whether it’s structuring schema for AI indexing, optimizing content for conversational discovery, or creating integrated campaigns across platforms, SearchAds is pushing the boundaries of what modern SEO can do.
The conversation at GoTech World 2025
Attendees explored how their businesses can stay ahead in a world of zero-click searches, AI-generated answers, and voice-based queries during “SEO’s Future: From Rankings to Recommendations” at GoTech. The session went beyond a technical deep dive—it was a wake-up call and a practical roadmap for businesses aiming to remain visible, trusted, and recommended in the age of AI.
Paul Smarandache, together with the SearchAds team, unpacked the new rules of visibility and showed how brands can win in the evolving search landscape.
About the speaker
Paul Smarandache is the co-founder of SearchAds.ro, a Google Premier Partner and Meta Business Partner agency with over 15 years of experience in digital marketing. Leading a team of 20+ specialists, he manages 100+ active clients across industries, focusing on scalable Google Ads, Meta Ads, TikTok Ads, content and SEO strategies. Paul’s mission is to drive measurable growth for businesses while positioning SearchAds among the top performance agencies in Romania.
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