Up România brings ’90s vibes and smart technology to GoTech, complementing the “E OK să vrei mai mult” campaign

Up România will be at GoTech, where it will host a unique activation that blends ’90s nostalgia with digital innovation, an experience complementing the integrated “E OK să vrei mai mult” campaign. Visitors will be invited to explore the UpMobil+ app through interactive moments, surprises, and prizes, in a retro-inspired setting reimagined in a modern style.

Savings have moved to the UpMobil+ app

Through the “E OK să vrei mai mult” campaign, Up România highlights the evolution of how Romanians choose to save, from traditional methods of the past to modern digital solutions, now just a tap away.

“Remember how it used to be? Call now! Hurry! Limited stock!”, these were the phrases dominating teleshopping and coupon-filled magazines. For many, saving was a small ritual: cut out, keep, hope. Today, however, things are simpler. Technology has made saving more accessible, faster, and smarter.

With the “E OK să vrei mai mult” campaign, Up România draws a parallel between these two worlds: one where discounts were hunted manually, and one where they come straight to your pocket through the UpMobil+ app, an all-in-one digital hub offering users cashback, discounted vouchers, and exclusive promo codes.

The TV spot creatively contrasts past and present: a character clipping coupons and watching teleshopping for deals, alongside a user saving effortlessly through the app. Two generations, two styles, one conclusion: it’s perfectly fine to want more, more time, more benefits, and more value for every leu spent.

The campaign is multi-channel: TV, radio, digital, and BTL, with an interactive social media component encouraging people to discover the advantages of UpMobil+.

Launched at the beginning of 2025, the UpMobil+ app is an all-in-one digital platform designed for those who want more control and value from everyday spending. Users can earn cashback, use vouchers and promo codes, access special offers from top partners, track extra benefits in real time, and purchase products, services, and insurance at preferential prices, all in one place.

The app also includes utility payment modules, well-being features, and a gamified rewards system, transforming saving into a fun and motivational experience. With a modern design and intuitive interface, UpMobil+ is adapted to today’s pace, for active, connected people always on the move.

Today, savings are no longer cut out from magazines. They are made digitally, simple, fast, and on the go. With UpMobil+, you have cashback, discounts, vouchers, and advantageous insurance at your fingertips. And yes, it’s perfectly fine to enjoy savings of over 2,000 lei per year. *

Download UpMobil+ https://open-upplus.netlify.app/ and discover how easy it is to save, directly from your phone’s app store.

See you at GoTech! Where nostalgia meets innovation, and saving becomes an interactive, colorful, and positive experience.

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*Calculated for monthly expenses of approximately 2,000 lei in food, tourism, culture, and gifts, using cashback, promo codes, and discounted vouchers. Savings may vary depending on monthly spending.

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